Triple Double Crunchwrap Campaign

This photoshoot was designed to make the Triple Double Crunchwrap’s absurd number of layers feel oversized and abundant.

Across two lived-in settings—a loose living room anchored by a hexagonal table and a textural wood-paneled dining space—low, ultra-close CraveZilla angles give the product monumental scale and presence. Open-faced builds, progressive bite shots and macro lighting reveal its architecture in motion, making every layer feel like it’s bursting out of the wrap.

Brown takeout bags, wrappers and scattered box contents create the energy of a meal already in progress. Hands enter from first-person MyPOV angles to grab, open, squeeze and bite—grounding the oversized product photography in tactile, communal eating behavior.

Art Direction → Eva Rodriguez

Photography → Hannah Gweun

Production → Benjamin Bibriesca, Omar Martin

Food Styling → Jenna Brazier