Ian Charms Fajitas Necklace
2026
Art Direction + Concept Development
To promote and drive trial of Taco Bell’s Fajitas Street Chalupas, I created a Tuesday Drop collectible inspired by the loud, unapologetic main-character energy of someone who orders sizzling fajitas :)
Concept development and art direction for a charm necklace that transforms Taco Bell’s Fajitas Street Chalupas into a bold summer accessory fans can keep long after the LTO is gone.
The idea transformed the product’s signature ingredients into a super-chunky, summer-ready charm necklace featuring oversized bell peppers, onions and miniature Street Chalupas. Created in collaboration with female-owned jewelry brand Ian Charms, the piece tapped into the resurgence of maximalist, charm-heavy jewelry.
I originated the concept and pitched it to internal teams, then partnered with Ian Charms throughout development, advising on the necklace design to balance their distinctive visual language with Taco Bell’s brand and the product story. I also developed the campaign’s visual direction and art directed the accompanying shoot, creating imagery for Taco Bell’s app, website and PR channels.
Creative Direction → Eva Rodriguez
Concept Development → Eva Rodriguez
Photographer → Hannah Gwuen
Production → Benjamin Bibriesca, Omar Martin
Brand Partner → Ian Charms
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