Trolli x Mountain Dew

2025

Packaging Design + Art Direction

For the Trolli x Mountain Dew Limited Edition launch, I led the creative development across packaging design and art direction for the PR photoshoot. I designed the full packaging system, including the 12oz can, 20oz bottle, and 12-pack carton, bringing the illustrated world of Trolli worms crashing into the Dew universe to life!

Beyond packaging, I conceptualized, designed, and managed production of the influencer mailer kit, ensuring the unboxing experience felt as bold and playful as the product itself. To complete the launch ecosystem, I art directed and produced the PR photoshoot, creating both high-energy visuals (such as a “flavor explosion” of gummy worms to cue taste) and clean, gradient-backdropped shots to keep the product front and center.

Packaging Design → Eva Rodriguez

Art Direction → Eva Rodriguez

Photography → The Voorhes

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