Mountain Dew 2025 Rebrand Book

As the lead designer on the Mountain Dew 2025 Rebrand Book, I was responsible for shaping both the visual and structural direction of this key brand asset. This book served as the definitive guide to Dew’s refreshed identity—bold, energetic, and unapologetically vibrant.

I established the overall design system and page styles, setting the tone for how the new brand came to life across print and digital formats. From layout to typography to visual storytelling, every page was crafted to feel as dynamic and flavor-packed as the brand itself.

I helped organize and structure content into clear, digestible sections—making a dense, multi-stakeholder document feel fluid, engaging, and easy to navigate. I also reworked and refined copy to enhance tone and clarity, ensuring alignment with the new voice of the brand. In addition to hands-on design, I managed a supporting designer, providing direction and feedback to keep the project running smoothly and on-brand from start to finish. The result was a bold, cohesive, and functional brand book that became a cornerstone of the 2025 rebrand rollout—setting the standard for how Dew shows up in the world.

Lead designer → Eva Rodriguez

Designer → Michael Carreon