Gatorade Brand Guidelines

2024

Graphic Design

As Gatorade simplified its iconic logo and refined its brand visual identity, I was brought on to architect the digital home for their updated guidelines. My mission: make something that looks striking and works effortlessly — translating complex rules about type, color, logo usage, and visual applications into a coherent, interactive experience.

Working closely with Gatorade's designers, I designed every interaction so it wasn’t just about showing “what to do,” but guiding people through why it matters. From dynamic hover states that reveal hidden guidelines, to modular layouts that flex across screen sizes, I shaped a system that feels alive — built for both designers who need precise specs and non-design stakeholders who just want clarity.

I led creative direction for UI design, ensuring each screen reflects Gatorade’s energy and confidence, while staying simple, clear, and navigable. I distilled dense visual rules into intuitive sections, grouped logically, so users can jump directly to “Logo Usage,” “Color,” “Typography,” etc., then immediately understand the allowable variations. Every animation, every spacing, every asset was designed to reinforce consistency and to embody the brand’s new streamlined identity.

No items found.

Next Project

Golden Hours Lookbook